Mid-scroll attention is borrowed. Bank it somewhere you own.
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TikTok is rented ground. The feed decides who sees you, the rules shift, and a video's moment passes in days. The viewers who tap through to your profile are offering the only durable thing the platform produces: a person, briefly, looking for more of you. A bio link that leads somewhere you own turns that moment into something the algorithm cannot take back, whether that is a follow on another platform, a sale, or a reply to your email.
That is the whole strategy behind a link page. It is not about having many links; it is about having one address that belongs to you, reachable from a profile you do not fully control.