Your code editor is free, already installed, and infinitely extensible — vim, markdown, and export extensions exist and many developers are completely happy with that setup. If your markdown needs are light and your editor's extensions already cover them, you do not need another app, and Markd.ly will not pretend you do. Markd.ly earns its place when you write enough prose that a focused surface matters, want it native and buy-once, or specifically want MCP/CLI/Pandoc without assembling an extension stack.
Be clear on the limits too: no sync (it is your repo's and git's job anyway), no plugin marketplace, Windows Pro tooling rolling across 1.x (Mac is the deepest build today), and no Pro on mobile.